Clickfunnels vs Kartra: Which is a better sales funnel software?

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clickfunnels vs kartra

Name: ClickFunnels vs Kartra

Description: We analyzed both ClickFunnels and Kartra. Here we provide our findings including price comparison, feature comparison, and more!

Offer price: 97

Currency: $

Operating System: SaaS platform

Application Category: Email autoresponder

Author: Aaron

  • Features
  • Price
  • Training
  • Support
  • Ongoing Updates


Both Clickfunnels and Kartra have an email autoresponder and an affiliate marketing program. Both of them share the same features but are offered at a different price. Kartra’s interface is quite difficult to navigate especially if you’re used with other page builders. It can be quite expensive too for others.

If you are all about unlimited pages and unlimited visits or traffic, Kartra might have some edge over Clickfunnels. However, nothing came close to the seamless functionality and simplicity of Clickfunnels.

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Here's a review on the comparison between Clickfunnels and Kartra

Clickfunnels has increasingly grown in sales and subscribers to its SaaS platform. On the side, there’s Kartra which is the closest competitor of Clickfunnels and the newest, hottest tool in the market. It helps the users develop advanced and build super converting micro sales funnels.

Clickfunnels and Kartra are the closest competitors when it comes to sales funnel building softwares.

In this Clickfunnels vs Kartra review, we dive into their features, pricing, and applications. And we try to compare which between the two really fits your needs.

Overview - Clickfunnels vs Kartra

Developed by Russel Brunson, Clickfunnels is an online sales funnel and landing page software that lets you sell products and services much easier. Essentially, it simplifies how you market or promote your products and services.

Clickfunnels offers a range of ready-to-use funnel templates to suit your needs. These templates can be customized to create multiple web pages using interactive drag and drop editor tools. You can even add multiple types of content such as images, videos, headlines and dynamic lists to your web pages. It allows you to enhance the ‘look and feel’ of your brand and make a great impression to your audience or website visitors.
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On the other side, Kartra is a sales funnel software that pretty much does the same thing as Clickfunnels. It’s an all-inclusive business platform that consolidates your landing pages, sales pages, online courses, membership sites, email systems and payments in one place. The key features of Kartra include lead management, sales funnels and campaigns, and automated email/SMS marketing. There are also calendar integration, and affiliate management.

The platform enables users to build personalized membership portals. You can use them for training courses, private community spaces or multi-topic content directories using a drag-and-drop interface. Additionally, Kartra allows you to manage custom themes, colours, member access, media uploads, progress tracking, and content navigation. Even sign-on, automatic login credentials, emails, and multiple memberships.

Who can use Kartra and Clickfunnels?

If you are looking to increase your marketing efforts and create more income, Kartra vs Clickfunnels has opportunities to help you.

Kartra is the perfect marketing tool if you are an owner of a digital agency, internet freelancer or affiliate marketer. If you own information products or an ecommerce store, you can do a lot of things with Kartra. Many social media heavy influencers are also using it to send people directly from social into their funnels. It’s great for beginners and pros who are looking to sell their own funnels for extra income.

Although you might think that this is for everyone, apparently it is not. There are people who might struggle with using Kartra. Here are things you might want to consider before choosing Kartra:

  • You need physical products to sell. Kartra is clearly made for digital products only.
  • Not for people who like to email daily. Unlike other providers, Kartra has limitations on how many emails you can send out. You can always send more, but you have to pay more too. Additional emails can cost you.
  • Kartra is better suited for those who keep their lists clean. If your leads don’t convert after a certain point, it’s better to find and choose a more affordable email provider or unsubscribe them.

Clickfunnels is a perfect option if you want to start a marketing agency or promote your products and offered services. It can boost your profit and help you make more conversions.

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Many entrepreneurs and successful companies have used Clickfunnels including those biggest brands like CrazyEgg, Basecamp and Grasshopper.


CrazyEgg is a SaaS company that has a primary objective of optimizing the user experience and maximizing conversions. It’s a perfect example of a successful brand that is using a clear and effective sales funnel.

How can Clickfunnels and Kartra help my business?

Although both platforms can be used in some similar applications, it still depends on the user which of the platforms he is more comfortable using.

Clickfunnels has a large selection of business templates that you can choose from and create pages that drives more sales and leads. It simplifies purchases and maximizes conversions.

As per Clickfunnels, it allows you to build funnels using the Cookbook Builder and the Classic Funnel Builder.

The Cookbook Builder is a guided process, while the Classic Funnel Builder is the DIY process.
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Cookbook Builder

cookbook builder

If you are looking to create a funnel that is right for you and what you are trying to achieve, then Cookbook Builder might be the right option for you. It helps you sort out all the different funnels and narrow down your options based on a specific goal.

All you have to do is select the option that best fits your marketing objective. Once you’re done, you can start editing your page in the funnel.

Classic Funnel Builder

Another option is the Classic Funnel Builder, which is more simple and way easier to use. You have options on how to use this type of funnel builder. It’s either through collecting emails, selling a product, hosting a webinar or creating a custom funnel.

classic funnel builder

Kartra is extremely useful if you are into creating email marketing campaigns and marketing automation. It lets you build and automate your sales funnel.

"Done For You" Marketing Campaigns

Kartra has a series of Done For You marketing campaigns. These are effective pre-built sales funnels that include some of the most important things to help you get started in creating your own funnel approach.

kartra done for you

It has a list builder campaign, quick launch funnel, book funnel, and 4-day cash machine campaign. There’s also a module in the Sales Funnel Building course that goes through setting up a List Builder Campaign. You can get this if you sign up through Kartra for free.

Features Comparison - Clickfunnels vs Kartra

Both Kartra and Clickfunnels are great in creating sales funnels and boosting conversions. They offer an efficient drag and drop web editor. Both allows you to easily place the elements on a page or set of pages quickly and easily. It comes with easier and creative controls. This makes it easier for you to access and navigate the elements, even if you are not a web developer.

There’s a huge selection of pre-built templates for web pages to begin with. You can make attractive and compelling sales funnels design quickly. This allows you to have a beautiful page that converts and gives you more sales and leads at the same time. Also, you can create and save reusable designs for your marketing pages.

Both enables the user to set up email marketing sending for promotional emails, resetting passwords, sending shipping notifications. Not only you can manage all your downloadable online files and do automatic online delivery, you can also easily navigate online interface editor or dashboard and organize your marketing pages.

Both gives you the ability to easily integrate different services, shopping carts and payment gateways.

Another common feature between these tools is its mobile responsiveness. It works on all devices.

Lastly, you can create variations of your landing pages to split test different designs and goal. You can A/B test them against each other to find the top converting page in your marketing.

Clickfunnels Features

  • Huge Clickfunnels Funnel Marketplace that allows you to shop for some fantastic professional designs to use in your landing pages. You can also create and sell your own templates here. A great way to make a little extra money (and maybe even pay for the subscription) is to create some custom templates and sell them here!
  • Cool unique free Clickfunnels T-shirt offer available for customers that complete a few easy tasks like creating your first funnel, watching a simple intro video.

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Kartra Features

  • It has functions that are necessary to create an effective email marketing strategy without having to upgrade to a higher plan. Upgrade only once you reach higher levels of leads.
  • Easily manage affiliates and offer an affiliate program for your products and offers.
  • Video hosting
  • Done-For-You complete campaigns. This includes all the pages of the funnel, email sequences, etc. Everything you need is done for you!
  • Marketing AI that keeps track of everything relating to leads and customer activity on your marketing engagement

Both options have excellent affiliate programs with marketing materials you can use to help you with the promotion and sales.

Clickfunnels and Kartra has analytics stats for your active campaigns. It gives you traffic and conversion rates stats at a glance. This is great for testing different things for traffic and conversions.

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Pricing Comparison - Clickfunnels vs Kartra

Both Kartra and Clickfunnels offers different packages to suit your needs and budget. The packages differ primarily by the number of contacts and monthly email sends, and the features.

To help you choose, try looking at the one that matches the size of your business. Determine the number of leads, monthly email and number of features and functionality both have. There’s also a free trial for each of the tools to help you look at their primary features.

Clickfunnels Pricing

clickfunnels pricing

Standard Clickfunnels starts at $97 per month. This gives you slots to create up to 20 funnels and 100 landing pages and up to 20,000 visitors per month for this platform.

Upgrade to Etison Clickfunnels Suite for $297 per month. This package unlocks all the limitations on the standard plan and makes the number of funnels or landing pages and brings unlimited traffic. You get Actionetics as well which is an email autoresponder. There’s also the Backpack which is an affiliate management program.

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Kartra Pricing

kartra pricing

Their plans are categorized into starter, silver and platinum. Starter plan which is $99 per month gives you up to 2500 contacts,15000 emails, create 100 pages, sell 20 different ecommerce products, and much more. They also have a Silver plan for $199 per month. This gives you up to 12,500 contacts, 125,000 emails, create unlimited pages, sell unlimited different products, and much more. Their Platinum plan costs $499 per month. This gives you up to 25,000 contacts, 250,000 emails, create unlimited pages, unlimited different products, and much more.

If you want to get discounts, you may also do the annual payment.

How Clickfunnels and Kartra work?

Getting started with your Clickfunnels account.

Clickfunnels has a selection of professional template designs to get started with. It also allows you to filter the templates by niche or function. This includes filtering by opt-in, sales, webinar, membership, and click pop.

Compared to Kartra, once you click the Add New button, you are led to a page that allows you to choose the type of funnel you are going to be creating. There are a number of marketing options you can try with it.

There is also the classic Clickfunnels process that gives you more stripped down and customizable options for testing. The other gives you the Cookbook option which is awesome!

Preferably, the classic option in the suite is great if you want quick and easy creation of small opt-in funnel, sales page or a webinar sales page. The Cookbook page builder is for advanced marketers who want to save hours of time. It starts you off by choosing a funnel type such as video sales letter, 2-step tripwire, application, reverse squeeze page, and live demo. All types of different funnels to choose from. They even have each of these categorized by industry such as Author/Speaker/Coach Retail, Professional Services, B2B and more.

Whether you want to create a lead generation page for subscribers or sales page to sell your products and offers, Clickfunnels is an easy way to create a set of landing pages and funnel.
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There is also a range of marketing templates to choose from to help you get started. Once you’re done choosing a template, you can start right away. Customize your design from the template starting point, add additional pages/steps in your funnel process, integrate with third-party services, and create split test pages for conversion.

Getting started with Kartra.

Once you start building your page, you can choose a template that you can customize as needed.

Compared to Clickfunnels, after signing up successfully, you are first taken to a Welcome page that provides you with all the information you need to get started including where to find support, the private Facebook Group, and training portal. Inside the app, you will see options for products, communications, pages, and products.

Launch the page builder, choose your own design and template, and get everything set up for your awesome marketing sales funnel. Basically, the landing page has drag and drop components so you can edit and customize your design as you wanted. You can also check out some quick tutorials to guide you in everything that you need to know for your business and how to integrate your funnel.

Integrations - Kartra vs Clickfunnels

Both Clickfunnels and Kartra has mail, messaging, delivery, payment and other integrations. Check them out!

Clickfunnels Integrations

With Actionetics(in full Clickfunnels package), its own email automation tool, can be used to manage email lists, create email broadcasts, and automated email marketing. You will have access to this just by being on the Clickfunnels Etison Suite package.

etison suite

Here’s an example of how to integrate an app with Clickfunnels. Check out this video!

First, log in to your Clickfunnels account.

Under account settings, go to Integrations. Click Add New Integration.

clickfunnels new integration

Once you’re done, give a nickname for the integration and choose the tool of choice from the dropdown menu.

clickfunnels option

Enter the information asked. For most applications, only the API key for the tool will be asked. Some will ask you to connect your account instead or enter other account information.

clickfunnels api

Finally, click Create Integration

clickfunnels shipstation

To make the most out of your Clickfunnels integration, make sure you determine the budget first. Create a list of what you need and choose the tools that you think would be most useful for you.

Kartra Integrations

Thinking about connecting Kartra with your favourite apps? Here’s a quick video about Kartra integrations. Watch this video for a quick tour.

Here’s how to connect with your preferred apps

You will find My Integrations in the blue sidebar on the left side of the Kartra screen.

kartra my integrations

Next, you will find all the Kartra integrations and many of your favourite third-party apps, all in one convenient place.

kartra apps

Simply click the three blue dots of any supported platform you see and select New Integration to connect that platform with Kartra.

kartra new integrations

In case you need help setting up an integration, just click on the three blue dots again and select Technical Documentation for a complete set of helpful instructions.

kartra trop

You can expect the number of platforms supported by Kartra to grow soon, so you can easily integrate Kartra with the tools you already enjoy using.

Although Kartra is an all in one platform, there are still a number of reasons you may want to add additional integrations and function with Kartra:

  • Adds more email bandwidth to your account
  • Create advanced connections with your existing WordPress blog
  • Connect Kartra to your existing online course platform (if you aren’t going to consolidate)
  • Send SMS message

If you are having a hard time deciding which integration is important and can be beneficial for your business, you might consider those that can help make things easier for you.

For payment gateways, Paypal and Stripe enable the awesome one-click to upsell functionality and it covers the majority of the US customer base, too.

There’s also Zapier for automation. It has a very simple If-this-then-that logic which you can set up easily and quickly.

Kartra also has a transactional email system like Sendgrid to help you in emailing your list every day.

For about $10 per month, you can get an additional 40,000 emails to blast to your leads – which is a fantastic rate for those who like to keep in touch with their contacts.

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Final Verdict - Clickfunnels vs Kartra

We’ve already learned the Clickfunnels vs Kartra comparison, their features, how each works and its applications. Now let’s understand and decide which is right for you.


When comparing standard plans, Clickfunnels is the more expensive than Kartra!However, if you’re trying to find real value between these two softwares, Clickfunnels is the right choice. It has excellent training and support. In case you experience any issues, you can just go to their Youtube channel or find available knowledge base to resolve them.

Kartra offers quite a number of themes for their plans, but they seem to follow the same structure. There’s also a limitation to the customization of layout for membership sites. Another downside of Kartra is that you pay more as you grow. As your contacts and visitors grow, you also have to pay more. Apparently, the pricing packages are not for growing businesses.

With Clickfunnels Etison’s plan of $297 per month, you can achieve and grow your contacts and visitors. That is if that really is your marketing objective for your business.
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It doesn’t mean the feature is offered at a low price, you get a better overall value. If you are considering choosing which one is better, you have to look at the features and the overall value. Try to determine your objective first and see which software suits your needs.


Both Clickfunnels and Kartra have an email autoresponder and an affiliate marketing program. Both of them share the same features but are offered at a different price. Clickfunnels offers both features at $297, whereas you can get both with Kartra at $89 a month. However, Kartra has a limit on the number of emails you can only send per month.

Another downside of Kartra is that its interface is quite difficult to navigate especially if you’re used with other page builders. It can be quite expensive too for others.

If you are all about unlimited pages and unlimited visits or traffic, Kartra might have some edge over Clickfunnels. However, nothing came close to the seamless functionality and simplicity of Clickfunnels.

Have you tried using Clickfunnels? How was your experience? Feel free to share your thoughts in the comments below!

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