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DotCom Secrets PDF Download: How to get one for free?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold thousands of copies of his books, and popularized the concept of sales funnels. He co-founded a software company called ClickFunnels that helps thousands of entrepreneurs get their business out to the marketplace quickly.

Inside this book, you will find an array of strategies and secrets created after running thousands of
tests and perfecting what really works online. Regardless of your niche, you’ll surely learn a lot from the book to help you get high traffic or conversions and see huge results. You will get full access to all of the processes, funnels and scripts that we used to scale companies online.

Mastering the techniques and strategies of doing affiliate marketing takes time and requires a certain level of skills and experience. This is also why most beginners face a huge learning curve to successfully sell products online and get their message to the marketplace quickly. This even becomes more difficult especially if you have no idea how to even get started. Instead of learning everything from scratch, why not learn from someone who has the experience and knows what works and what doesn’t?

A good example of a successful affiliate marketer is Russell Brunson. In this article, we ​review his book DotCom Secret: The Underground Playbook for Growing Your Company Online and how it can help you boost your digital marketing or ecommerce business.

If you are a hungry entrepreneur looking for resources to help you get started in digital marketing, then keep reading this.

 

What is the DotCom Secrets PDF Book?

clickfunnels dotcom secrets

Essentially, DotCom Secrets “The Underground Playbook For Growing Your Company Online” is an online marketing book published by Russell Brunson in 2015. It has 254 pages where he shares his experience, strategies on how can entrepreneurs use a simple process to boost their traffic, conversions and sales.

It’s an actionable guide or template that covers steps (and secret formulas) for anyone who is new in digital or affiliate marketing to get a complete understanding of how it works. There are over thousands of copies of this book sold on Amazon. It’s even considered one of Amazon’s best selling books. You can find an ebook copy and there’s also one available in paper.

Before we dive deep into the contents of the DotCom Secrets book, let us talk a bit about the author and how he created the book.

About the Author – Russell Brunson

russel brunson

You have probably heard a lot about Russell Brunson. He provides training and resources about affiliate marketing, ecommerce, dropshipping and more. I think Russell is one of the world’s best digital entrepreneur or marketer today.

He has successfully built multiple million generating businesses, a following of over a million entrepreneurs, sold thousands of his products among many other things.

He co-founded Etison LLC and launched ClickFunnels, a popular sales funnel builder. It has helped thousands of entrepreneurs, both novice and even advanced marketers and experts. Moreover, it has established hundreds of millionaires and allowed them to automatically become part of the 2Comma Club.

Russell Brunson is also known as the world’s highest-paid stage closer. He used his badass marketing skill to make over $3million on stage within 90 minutes during his presentation at Grant Cardone’s conference in 2018. He shares about his experiences, and deep lessons while he was just starting in digital marketing through ClickFunnels and his other products including the DotCom Secrets marketing book. There are lots of things that many entrepreneurs and marketers find inspiring about his experience and journey in digital marketing.

Next, let’s try to find out who should buy the book…

Who should buy the book?

If you are looking for strategies and techniques to help you build and develop your digital marketing business, then the DotCom Secrets marketing book is a great way to help you get started. It’s a must-have book that teaches you the best and most effective methods, basics to advanced practices and essentially everything that you need to learn about digital marketing.

Thousands of marketers and entrepreneurs are using this book and found it to be valuable. This is of course extremely useful for entrepreneurs who are just starting in affiliate marketing and who are looking to improve their traffic and conversions.

How important are traffic and conversions for your business?

The first question you need to ask yourself before you even start reading the DotCom Secrets and other marketing books is how serious are you about traffic and conversion.

If you don’t have a business yet, I would recommend you find beginner-friendly business ideas and something that you are interested in or passionate about. The book also gives you some ideas that you can utilize to help you get started.

Although the strategies used here apply to all sorts of business categories or niche, it is still crucial to understand the business, what you are selling and your customers. That way, it becomes easier for you to market your product and deliver your ideas to the market quickly.

Want to make more money? Try ClickFunnels For Free: Start Your Free 14 Day Trial

Overview of the DotCom Secrets PDF book

The DotCom Secrets PDF has 5 sections that cover helpful and informative topics about funnel building and hacking. From creating and designing your funnels down to making actual profits, it will definitely help you develop and grow as an entrepreneur and digital marketer.

Section 1: Ladders and Funnels

Russel starts the book by introducing the secret formula and the concept of value ladder, a visual mapping of all the products and services you can offer to clients. Furthermore, he discussed some proven ways on how to find your dream customers and the types of traffic you can use.

In creating your secret formula, it is important to understand your customers and your goal. In this section, Russel shared some questions you should ask yourself like finding your dream client, the bait you will use to attract them, and the result that you want to give them.

The section is subdivided into 5 secrets:

  • The Secret Formula
  • The Value Ladder
  • From Ladder to Funnel
  • How to Find Your Dream Customer
  • The Three Types of Traffic

Overall, this section digs deep and focuses on the steps you need to follow to lead your dream customer from taking the “bait” to consuming your product offerings to arriving “where” you want to take them. He also talks about the basics of building out an effective sales funnel. Of course, it is important to understand also what type of traffic you’re going to use. Whether they are from your email list, followers or customers, you have to understand not only the traffic but also the metrics and conversion factors.

Once you understand how each type of traffic works and how they tie together, you will have the ability to direct the right traffic to the right offers, and convert the highest number possible into buyers and repeat clients. Your one and ONLY goal are to OWN all the traffic you can. That is how you grow your list and increase your sales.

Section 2: Your Communication Funnel

Section 2 of this book will show you how we communicate with your audience. It will detail what emails you can send out and in what sequence you will send them. It will show you how to use your email list as a tool to get people to ascend your Value Ladder.

This section teaches you how to communicate with your target audience. It involves three secrets, including:

  • The Attractive Customer
  • The Soap Opera Sequence
  • The Daily Seinfeld Sequence

Essentially, this section talks about communicating with your audience or customers about your offers and why they should purchase them. It’s every good marketers’ vital skill to learn how to understand and persuade their customers effectively. And still, be appealing without sounding too desperate.

Section 3: Funnelology

Here, you will learn the fundamentals of funnels and effective techniques you can use to create high converting funnels. You can also look at your competitors and look at how they do their funnels. This section involves the various phases of a funnel, best bait, building blocks of a funnel and the elements of a successful campaign.

This section is about the basics and strategies behind a successful funnel. The section has 5 secrets, which include:

  • Reverse Engineering of a Successful Funnel
  • Seven Phases of a Funnel
  • The 23 Building Blocks of a Funnel
  • Frontend Vs. Backend Funnel
  • The Best Bait

One of the most important points Russell emphasizes here is to try not to build your funnel from scratch. This is because people in your target market may have already created successful sales funnels. Thus, you should instead leverage their experience when building your own sales funnels. Again, this is why it is essential to understand your customers or clients from the very first place.

Section 4: Funnels and Scripts

Russel also showed in this book how he created his own funnels and how they worked. It even took him a long time to test different types of funnels until he got the right formula.

He explains each of the funnel and shares blank templates you can customize and use. He also included in this section the rules he uses to structure the perfect One Time Offer (OTO). This is important because the OTOs are where you can really make a true profit from your funnel.

The seven funnels he discussed include the:

  • Two-Step – Free plus shipping Funnel.
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, Three Step application Funnel

The great thing about this is that these funnels are based on Russel’s own experience with using them. For example, the Two-Step – Free plus shipping funnel is the exact same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.

Section 5: Clickfunnels

Finally, the last section of the book. Here, you will learn about Clickfunnels software. It’s the software he built for creating high-converting sales funnels.

The final section of the book is a short ad for ClickFunnels. ClickFunnels is a platform that helps you create the different types of funnels ​Russell has taught in his book.

Consider Reading: What Is Clickfunnels and How It Works

Frequently Asked Questions

What are the Upsell inside the Dotcom Secrets Funnel?

The first upsell in the Dotcom Secrets Funnel is a bump offer called the Dotcom Secrets Blackbox that gives you some goodies that can help your digital marketing or business. As part of this offer, you will also get the popular Expert Secrets book. Another upsell is the Audio version of Dotcom Secrets.

Is there a free version of the Dotcom Secrets Audiobook?

The Dotcom Secrets audio version is only available inside the funnel as an upsell (either as a downloadable version or in an mp3 player), and it’s best if you’re the type that prefers listening to audios while going about your other duties.

What’s the Difference Between Dotcom Secrets vs Expert Secrets?

There are huge differences between Dotcom Secrets and Expert Secrets. Though each book discusses different techniques and strategies, they can be generally applied in the overall model or template of a successful business.

Essentially, Dotcom Secrets shows a simple process on how to structure your business workflows. It goes over how to create and develop an effective message and get it out there in the marketplace.

Expert Secrets gives examples of scripts in order to find your message. It also teaches how to get that message to the right people.

Both books are important for any business and when applied right, the methods and steps taught in each can help any business become more successful.

DotCom Secrets: Pricing

The paperback edition of the book is currently selling for $11.98 on Amazon. You can also pick up the Kindle edition for $8.69. However, Russel offers the book for free if you purchase it directly from his website. You will just have to pay $7.95 for shipping and handling. That makes it essentially not free but still not expensive. It’s an absolutely essential book for marketers and definitely worth it and valuable.

I recommend buying from his website because this allows you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the value he provides as you go through his funnel.

As Russel mentions in the book, you should always try to revamp and structure successful funnels, and this is a great way to do that.

DotCom Secrets: Is it worth it?

It’s definitely worth it. If you are looking for techniques and strategies on how to promote your business, we recommend you purchase and download the DotCom Secrets PDF book. Once you’ve bought it, you can use Russel Brunson’s pdf version that he’ll send you.

Regardless if you’re a beginner or advanced marketer, you can always pick up valuable information from the book that you can use in growing your business. If you don’t already have a business, I would recommend you opt for something much more beginner-friendly than DotCom Secrets such as the Expert Secrets if you really want to know more about Russel Brunson.

Wrap Up

The DotCom Secrets is an excellent resource for entrepreneurs and marketers looking to start a successful online business. The book explores all the core strategies and secrets you need to grow and be successful.

I also recommend that you learn affiliate marketing at the start of your online journey. This is huge and can be accomplished with a simple email autoresponder (free of charge if you choose the right platform!), a free website builder such as Wix or WordPress (or possibly even Squarespace or Shopify) and a free traffic source.

Collecting leads from building cheap websites, getting free traffic and marketing affiliate products to them via email is a super simple way to make money online, and you can build up this one into a next-level business such as Shopify dropshipping (always make sure you do your due diligence and set up your website(s) with all the necessary pages, for legal and business purposes).

There is tons of opportunity available online to marketers and aspiring entrepreneurs, the first step you should take is learning from the best of the best – and Russell Brunson really is one of the experts of this industry, you’d do well to pick up his books and thoroughly digest this information!

Keep in mind that some strategies and methods or concepts mentioned in the book are a fairly advanced strategy for new businesses looking to boost their traffic and conversions, and therefore some of the topics talked about in this post can be tricky or complex. Feel free to comment below if you have any questions.

Consider reading this book to get an initial understanding and then use it as a reference as you start implementing each strategy. We hope you enjoyed our DotCom Secrets Review!

 

Have you purchased the book already? Do you think it is worth it? What is your favorite section of the book? Feel free to share your thoughts in the comments!