eCom Elites Review: Is Franklin Hatchett’s Course Worth $197?

Chances are you are looking for methods of ecom or dropshipping and then you landed on this page.

Drop shipping  is selling someone a product and your supplier sends it out directly without you even touching it. And ecom elites teaches you how that method works.

Ecom Elites is a comprehensive ecommerce training course that aims to help stores boost their sales and maximize the success of businesses online. It helps students, companies, and professionals up their game. Franklin Hatchett, the creator of the course, offers access to business-relevant courses, powerful learning analytics, as well as easy-to-use platform to host and distribute their own content in one central place.

Whether you’re a complete beginner or an advanced learner, this course is designed for everyone who wants to level up their skills and expertise in marketing. The course involves applications, methods, tools, strategies and processes with real-time results, quality and value. Topics range from driving traffic to your website to SEO, social media funnels, email marketing and chatbots. Plus, some secret videos which you can use to boost your marketing efforts or if you’re just starting a dropshipping or ecommerce business.

This is Frank’s second course, his other being an affiliate marketing course called Savage Affiliates. You can see my review of his Savage Affiliates course here.

Just a dude who does things online

A youtuber and entrepreneur, Franklin Hatchett created strategic training modules on Ecom Elites with nearly thousands of learners, but, as you’ll read below, you’ll find out what’s great about this course and how its impact go far beyond how it all started. He also does affiliate programs, promotions, etc. You can check more of his  videos here.

He understands the needs and behavior of every marketer. Having been featured as one of the top ecommerce experts in the world by Entrepreneur Magazine, he uses his expertise to help more individuals and entrepreneurs learn more about marketing and eventually launch their own careers.

There are two versions of Ecom Elites.

For $197 you get the standard option which is all you need to get started if you’re a beginner. It covers everything from intense product research, Facebook Ads, Instagram Ads and email marketing. You also get Google SEO training, Chatbot training and weekly Q&A sessions. Access to the private Facebook Group and lifetime updates to the course is also included.

For $297 you get access to the Ecom Elites Ultimate package which includes everything in the standard package plus the all new Sales Funnel Academy, Google Shopping Ads Academy, a 7 figure funnel, plus two of Franklin’s books on his top selling 6-figure products and his top selling niches of all time. For all this, it’s just $100 more at $297. I only recommend this option if you’re an intermediate dropshipper or if you just want to have the whole content of the package.


What’s new in Ecom Elites Version 2.0, Plus What to Expect

Recently, Ecom Elites version 2.0 was launched in November 2018. The update has well over 170+ videos  and a private Facebook mastermind with thousands of members or students. The features and functions are way much better but the price is still the same.

If you just learned about this course, I suggest you buy the second ultimate package. If you bought one already, you can still upgrade to this version to get more content, strategies, access to chatbots, Google ads training, and more.

In this review, we are going to discuss comprehensively what makes the Ecom Elites Version 2.0 unique in comparison to its previous version or the standard package, and also from other online courses.

Explore the content of the course

“How do I outsmart and stand out from my competitors?” Ever heard yourself say this? If so, this course is for you. Ecom Elites has 10 modules with over 150 videos of lengths from 15 minutes to 60 minutes under different topics including introduction to the ecom course, store setup, social media ads and traffic, and SEO among many others. Here is the breakdown of the course modules.

Module 1: Shopify Setup

Shopify is one of the easiest platforms to use. It’s an ideal example of ecommerce platform you can use if you are building online store. They offer a 14-day free trial for beginners, through which you can create a store using free and built-in templates. However, there’s still work to set up your eCommerce store from scratch. Franklin has it, the Ecom Turbo, that he highly recommends you use. For only $97, you can save from the $180 Shopify themes. Together with the theme, you will learn how to set up your store correctly and install the theme.

You’ll be able to shortcut this process to get your store up and running in a flash. You’ll learn smart hacks to build maximum profit into the store while you’re setting things up.

Franklin also mentioned at the end of the module how essential funnels are and how people should look at stores as a funnel. If you’re not familiar with sales funnels, which you will learn in the next module, it’s a method or model used by marketers to describe the process from how a potential customer started having an interest  in your business until he becomes a customer.

Videos in this module include: Customization, adding products, setting up shipping rates, taxes and working with upsells, promotions and special offers. You also get an overview on domain setup (linking your own to Shopify), handling coupons and so much more.

Module 2: Product sourcing

In this foundational module, you’ll get over-the-shoulder training that shows you how to pick the exact right products to sell on your store. Finding the right suppliers is a key ingredient to successful drop shipping, so nailing this gets your online business off to a flying start.

There are also numerous bonus videos including Print on Demand, Franklin’s 6 Figure Product, As Seen On TV and niche research software. Here is the content you can view in the course for this module (each point includes a one or two videos):

  • Finding suppliers & relationships
  • Product research overview
  • Finding products to sell
  • Product sales volume
  • Triangle of sales
  • Using trend sites
  • Spying on stores
  • Facebook product research
  • Building mind maps
  • Pricing products
  • Selling the products
  • Bonus: Niche research software and more

Some of the trend sites discussed in this module were Etsy, Wanelo and Wish for product research. Choosing which platform to sell your products takes a lot of work. Add the understanding of the niche of your business and most importantly, the demographics of your audience. That’s why it’s very important that you do your research very well to see what works best and what does not.  Fortunately, this module will teach and guide you through everything you need to learn so you’ll have less to worry about.

Module 3: Facebook

Facebook Shop is an effective way to get new customers, as your brand is exposed to its 2.3 billion active users. Use a Facebook shop for your business to display products, chat with customers and process payments. If you already have an online store, or want to set up one, using Facebook is an easy and effective way to increase your sales.

If you understand and master the algorithm of Facebook, sales will flood your online store. You’ll  understand the target demographics of your audience, product range and locate buyers behavior; discover how to scale your traffic for exponentially growing audiences and sales; automate your sales process so you don’t waste hours on non-revenue generating work; and implement some of the personal traffic methods to send your customers into a buying frenzy.

This ecom module is by far the longest discussion with an insane 40 total videos. In this module, you will learn how to do seamless Facebook installation, ad targeting, content optimization, bidding, data mining, conversions and other adverts and campaign methods.

Some of the Facebook videos in eCom Elites include:

  • Getting to know the platform/how it works
  • Setting up your account/installing pixels
  • Creating FB business account/page
  • Multiple methods, $5/day, blog post/ PPE method, Profit Multiplayer
  • Extensive audience videos
  • Creating your ads, images, ad copy
  • How to scale your ads effectively
  • Using video ads for better results
  • Retargeting
  • Breaking down the data

Some of the interesting part in the module(and definitely worth checking out) is the power editor and the truth about fast 6 to 7 figure sales.

Module 4: Instagram Traffic 

Facebook isn’t the only game in town when it comes to marketing. We all know Instagram marketing is as competitive as Facebook marketing.

In comparison to the Facebook traffic module, this module is much shorter with 5 videos only. This module shows you how to send overflowing Instagram traffic straight to your high-converting offers. You’ll also see what you need to do to put your products in front of the right buyer, rather than blasting it out to everyone (and blowing $$$ in the process).

Some of the videos in this section include:

  • Instagram retargeting
  • Finding influencers
  • Influencer pricing strategies
  • How to run IG adverts
  • Multiple Instagram ad setup videos.

If you are interested or have heard about influencer marketing before, Franklin discussed them in the module from finding the right influencer to pricing. Finding the right influencer to pitch and advocate for your brand is not as easy as anyone thinks but this module will teach you how to get it done right. Shoutouts on influencer’s pages is like running an ads. It’s the most organic method of promoting, and considerably more effective because influencers give trusted voice and show more authenticity to the audience in comparison to other ads.

Ads are easier way to maximize your marketing. However, it doesn’t automatically means you’re getting sales and conversions right away. You need to consider ROI and cost, flexibility budget, scalability, competition and most importantly, engagement among many other things. It’s quite technical if you really think and compare it with other organic methods of getting conversions.

Consumers aren’t buying traditional marketing strategies anymore. They’re smarter and wiser now. They would rather put their trust in advocates, especially social media celebs and stars because they seem more authentic, trustworthy and credible. Regardless, if it’s deciding which works better, it’s best to try it for yourself and learn something from this module.

Module 5: Email Marketing

With the rise of chatbots, video and artificial intelligence, some think that email marketing is dead. Well, newsflash, it’s still the most effective and profitable way to turn prospects into customers. Furthermore, it can help build and nurture meaningful relationships with customers.

Perhaps, email marketing is the most important tool in the marketer’s kit. Most of the marketers, if not all,    spend significantly greater on their email marketing than on social media.

This is the point where you are engaging with your audience while promoting your brand and growing your sales at the same time. You’ll learn how to generate sales for free by using emails the right way; set up a fully automated system that brings in sales; and keeps your customers engaged whenever they see your emails in their inbox.

Videos in this module include:

  • Collecting and sending emails from store
  • Connecting email plugin to store
  • Contact flow pixel setup
  • Setting up email tags
  • Setting up automated emails
  • Newsletter creation and sending
  • How to get better open rates
  • Alternative with using Mailchimp (free)

In this module, you’ll learn how to send an automated series of highly-targeted, personalized email campaigns to reach and engage your customers.

Module 6: ChatBot Profits

Chatbots are a hot topic this year. It’s even predicted as one of the digital marketing trends that business and marketers are looking at now. Marketers are now using it for a better customer experience strategy.  It’s highly engaging and considering that more consumers are now into conversations and personalization.

Using chatbots can help you get insane engagement with laser focus traffic back to your store. If you’re busy, chatbots works 27/7 for you. It resolves 29% of your customers most common questions thus helping you create better experiences with them. Moreover, ecommerce chatbots are said to increase sales and retention, and can tackle 85% of customer service interactions.

If you just used chatbots for a while or you completely have no idea what they are, these videos are included in the module:

  • Basic chatbot setup and installation
  • Setting up default replies
  • Creating advanced chat flows (automatic replies)
  • Creating popup boxes or links to your chatbot
  • Running chatbot ads
  • Setting up menus and other tools.

In this module, you will learn how to use chatbots effectively and take your store to the next level. You’ll learn how to set up chatbots that bring in more sales and a lot more.

Module 7: Sales Funnels

Learn exactly how to build advanced sales funnels that will explode your profits. You will get access to 7 figure funnel that you can upload and edit in seconds, proven funnel with proven results. Learning about funnels is a skill that will become invaluable and you will be able to use it anywhere you go.

Videos in this section include:

  • Clickfunnels account setup
  • Importing a done for you sales funnel
  • Editing your sales funnel step by step
  • Integrating shopify for automatic fulfilment
  • Connecting payment processors
  • Installing tracking pixels
  • Adding products/variants
  • Fulfilling orders
  • Setting up funnel retargeting.

Understanding the concept of a sales funnel model is useful for visualizing the journey of your customers from initial awareness down to the conversion stage. It also helps you analyze your business and find out what’s lacking or if there’s still areas of improvement that needs to be worked on. This is one of the basic concepts in the digital marketing industry and every successful marketer knows this.

Franklin also advises on using the customer-centric sales funnels setup. This module got everything you need to know about funnels.

Module 8: Google Shopping

Every marketer always does demographic analysis before starting anything. This helps them make the best decision on the right niche and target market for their business.

One of the topics discussed in this module is the Google Ads. Here, you will learn exactly how you can take your traffic sources to the next level, and leverage Google Ads to take advantage of low cost advertising and high converting buyers. You will learn how to quickly upload campaigns and start getting sales the same day. Everyone else sells this information in a separate course. You get it all included.

Google Shopping, formerly Google Product Searches or just Google Products, allows you to find products for sale and discover deals from online marketers, with search results featuring price, stock availability and merchant ratings. You can even use this tool to advertise your products, drive sales, leads and website traffic.

Targeting is also discussed in this module, which is another fundamental aspect of marketing. Adopting a market targeting strategies includes studying the demographics, behavior, geography and more. Target market has to be specific and you will also learn how to do it right after watching this module. Remember that finding the right target market for your business can help you identify the needs of consumers and create a solution out of it with ultimate clarity.

Videos here include setting up Google Ads, navigating around the platform, installing Google pixel, retargeting campaigns, keyword research, ad layout and structure optimization.

Module 9: Organic Google Traffic (SEO)

Planning and developing an SEO strategy is essential if you want to dominate you competition in Google and other search engines. However, it’s not just about rankings and building links or adding the right keywords, it’s also about providing a great experience for your customers while you are growing your sales and profits.

Search engines are a highway of super converting free traffic. In this module, you’ll learn secret strategy that opens the Google flood gates onto your store! This alone is responsible for millions of dollars in revenue. You’ll also discover how you can make this river of revenue a long term, sustainable source for your business.

Videos here include keyword research, building backlinks, getting white hat backlinks and more SEO hacks. Moreover, the module also discussed the types of backlinks to use, anchor texts, content, etc.

Module 10: Highly Secretive videos

Warranties, coupons, and reviews can actually be the key to getting people to take that chance and make a purchase from you and this module is all about how to use them and how to create them. It’s another short module but packed with useful info that’s easy to implement. Other topics discussed in this module are: using review websites for leverage, building huge fan bases and email list and Facebook ninja spying.

Furthermore, you see top secret videos that have never been seen before online. These videos will give you ideas which you use as an advantage in your online journey to business success.

Franklin included video request modules inside the course. It includes looking at ad copy, using multiple Facebook accounts, doing custom conversions and other custom videos. If you notice, Franklin does lots of customization here. Not only customization is  changing the marketing game and turning tables in tech and entrepreneurship, but it also gives better online experience for all consumers.

Pros and Cons of the Ecom Elites course

Going through Franklin’s online course will give you lots of ideas on how to get your business rolling in success. From SEO to social media, chatbots, videos and other methods, this is one of the most comprehensive course in the market today. He is also practical, direct and on point in each of his training modules. If you notice, most of the online  courses out there doesn’t include Instagram and Facebook or even google searches because they think it can be very technical and broad to discuss, which is right but Franklin goes beyond. He goes deeper and teaches you how things are done thoroughly and comprehensively.

The only disadvantage of this course is that each business has its challenges and you can’t really be very sure how every marketer does what’s being asked in each module. It might not even guarantee total success but he has backed up real results from others who have tried the training course. You really have to explore the content comprehensively beyond what’s being taught here and only then you can say if it really works. Otherwise, if you missed any of the steps that means automatic failure. But the best thing is you can always go back from the start until you get it done right.

The real challenge here is finding the right niche for your business. He also made a good point, “Don’t sell what you like, sell what people will like.” This is one of the most important considerations or factors every entrepreneur must understand when starting a business. Make sure you study the demographics of the consumers, identify their problems and narrow them down in a way that you can understand. Remember your customer is your business so invest in them and their needs. Also, it’s important to recognize that not everybody is your customer.

There’s a science in business. More than its being technical and analytic, you will also have to use the scientific method. Entrepreneurs only rely on research to create a solution to problems. Fortunately, there are other marketers out there like Franklin who provides trainings for everyone who wanted it and are just starting but still figuring out how to get it done right. Again, the only way to find out if it’s going to work is to try it.

How to get the most out of Ecom Elites?

This ecom course gives you even more constant updates and information from live Q&A to motivation and even some special bonus features and information that you might want along the way.

Next, you’ll find videos that have been requested with bonus information and additional features like how to use different Facebook accounts, information about Shopify and AdWords and even custom conversions, so you can even make requests and find out more here.

If you’re looking for a system that’s actually comprehensive and provides you with everything you need to not only get started but keep being successful, this is definitely the system we think has it all. It has plenty of updated information and the module itself continues to have new information added. When things change or when something new becomes extremely important to your potential for success this is where you’re going to find information.

For all clear information and resources on dropshipping and Shopify, Franklin’s YouTube channel is the place to visit. He has made several videos on these trades secrets. But they are not for free either. However, the value park of over 150 videos you will get access to is more than you could ever imagine.

franklin hatchett

Here are my key takeaways from the course

The overall content of the training course is very valuable and packed with relevant and output-oriented infos. He provides and responds to video requests and comments also. The quality of the videos also are good. It uses Vimeo platform which works well in all devices and platforms. The videos are audibly good and the texts and numbers are readable. He doesn’t compromise value, quality and price because he just wants to share his experience and not to brag about himself and his success all throughout the videos.

Cost-wise, this ecom course is the cheapest that you can find anywhere. Imagine for only $197, you will get all those modules altogether. The Facebook modules, with over 40 videos, shows that Franklin really does not compromise. He is serving bonus and extra videos. Actually, the price could be worth for the Facebook package alone. Plus, you will get access to his ongoing activities via his Facebook group (there’s 40,000 members inside the group) which can also give you opportunity or chance to meet other marketers and entrepreneurs around the world.

Well, Franklin is credible and qualified to teach the course. And just like anybody who is new to the course, he also started without any idea about what ecommerce is about. He started his own website and got them all ranking in Google. He then started doing adverts on his website and made some money out of it. He has real experience – walks his talks and preaches his own business. He has been recognized by many as one of the most successful in ecom industry. He earned the trust from among many of his successful students. Also, his students can vouch the effectiveness of his module. You can check the ecom elites users’ testimonials from his website.

Every module is made up of real quality and value so, it is really worthy. Franklin’s guarantee is the ultimate satisfaction of his students and learners. If you buy the course and you don’t get the results you were looking for, he will gladly give you a full refund and let you keep the course. Inside this training, if you follow everything laid out in this training works. Otherwise, if it didn’t work then just contact him within 30 days of your purchase for a full refund. This is an action based policy and action will need to be taken. Not only he’s building a business empire, but he’s trying to sustain a community of enthusiastic and single minded entrepreneurs and marketers.

For ongoing updates, you can also check more of his videos. He has Youtube channel also where you can check more updates about him. He also has a private Facebook group with only selected members.

Ecom Elites is my top choice for either beginners to ecom/drop shipping or those who are already in the team. It’s much more than bundle of packaged videos and modules. Franklin provides us with more updated module ongoing videos, requests and weekly videos. It’s totally worth every $$$ in your pocket or wallet. Where the heck in the world can you find an info-packed ecom course at an insanely low price like that?

I’m going to end the review here because I think I’ve already given you enough infos. The rest is for you to find out.

Do you think eCom Elites is worth of your $197? What do you think is the best thing about eCom Elites course? Share your thoughts in the comments section below.

Ecom Elites Review
  • Course Content
  • Course Price
  • Lecturer
  • Value
  • Ongoing Updates


Ecom Elites is my top choice for either beginners to ecom/drop shipping or those who are already in the team. In my opinion, it’s the best course available right now for ecom. It’s an excellent ecommerce model to help you get started in online business. You’ll learn everything from setting up your store to advanced marketing. It’s a complete course with everything you need to succeed in ecom.

By |2019-04-20T15:13:58+00:00March 5th, 2019|Ecommerce|4 Comments

About the Author:


  1. Lionel March 17, 2019 at 4:42 am - Reply

    Could you tell me what style are you using on your internet site?
    It looks nice.

    • Aaron March 25, 2019 at 10:45 pm - Reply

      Happy you like the website Lionel.

      I use the Avada theme for it, glad you like it.

  2. John March 25, 2019 at 10:26 pm - Reply

    Looks so cool dude, thanks so much for such valuable information! Your review really helped me to decide whether or not the course was worth the money.

    How does it compare to his savage affiliates course?

    • Aaron March 25, 2019 at 10:42 pm - Reply

      Hi John,

      Thanks for commenting on my review and I am happy that you like it. I would recommend both courses to you as they both provide the secret tips to making money online. It really depends on what you are interested in at the end of the day. Franklin is an amazing instructor and both courses do have a refund policy in place for in the unlikely event that you do not enjoy his courses.

      It is a matter of preference to answer your question.

Leave A Comment