E-commerce is a huge market currently, but you want to make sure you’re doing everything you can to make your process a whole lot easier. While you can make sure you are doing great things and learn as you go, having a leg up is definitely going to make it faster for you to start changing and improving your method and actually making money. You’ll want to make sure you’re taking the steps to learn all the tips and tricks of the trade. In your search for those great hacks, you’ve likely spotted Jared Goetz’s eCom Hacks Academy. But is it really worth the hype or are you paying for a brand name that doesn’t quite deliver? We’re going to take a closer look to find out just what you’re going to get for your investment to decide if it’s a buy or a bust.
Who is Jared Goetz?
Before we start in on the program and what it has to offer, let’s take a quick look at the creator of this project. After all, when you’re paying for this type of program you want to make sure the person in charge actually knows what they’re doing. In this area, you’re going to be in luck because Jared Goetz is an experienced and self-made entrepreneur with several, highly successful, multi-million dollar businesses under his belt. That definitely gives him a background to understand what it takes to be successful in this space. Plus, he managed to get started with his first multi-million dollar company before he reached 30.
What is eCom Hacks Academy?
If you’ve taken a look at Jared and his background and you’re ready to take a closer look at the program then let’s dive in and see what we’ve got. The eCom Hacks Academy is all about e-commerce (of course, right?). Specifically, this program focuses on what Jared refers to as drop surfing versus drop shipping. What this means is watching the trends very closely and jumping on them as soon as they strike. His program also advertises the ability to work from anywhere you want and not have to buy huge bundles of units that you could then be stuck with. Even better, he boasts that you’ll earn 30-40% profits. Let’s delve into how it all works (or doesn’t) and see what your decision should be.
Drop shipping is actually still a relatively new thing, even though it’s starting to take off. If you’ve never considered it or if you’ve never even heard of it though, you’re going to need some help breaking into space.
It’s not as easy as you might think from hearing just the basics or Cliff’s Notes version. What you need is a system that gives you all of the information possible. That’s where eCom Hacks Academy comes in.
This particular system is a 4 module training course that gives you the inside information that you need in order to be successful with drop shipping, or what Jared Goetz calls ‘drop surfing.’ The different modules help you work your way through from understanding how to put your system together to advertising and getting it off the ground.
Module 1: Structure
Module 2: Setting Up Your Store to Convert
Module 3: Products
Module 4: Advertising
Basically, you’re going to get a system that’s geared for someone who has never engaged in this type of business before. If you’ve ever even thought about it the system is definitely one that you’ll want to check out because it is designed by someone who’s made a whole lot of money in the space. It lays out all the basics of what you’re going to need in order to get moving and to start making money as quickly as possible.
This system is one of the more popular ones, which is why you may have at least heard who Jared Goetz is and you may have seen some of the other products that he sells. He’s young, he’s smart and he’s definitely successful because he’s made millions of dollars off his system (actually using the system not selling it).
Each module has a range of different videos that will help walk you through whatever it is you’re going over at that point and they’ll give you some bonus content and supplemental pieces as well. At a price tag of $1,999 it can be a bit expensive for some, but let’s take a look at the different modules before you make your decision.
Jared Goetz – eCom Hacks Academy
Module 1: Structure
The first several videos Goetz likes to go through all the information on a large scale. That means he does what he considers a ‘high level’ overview. In these first few videos, he doesn’t really get into the details or the steps that you need to follow. Instead, he’s just showing you the information you’re eventually going to go over like his Shopify store and Facebook ad costs.
From there, after you get through the first two videos, you’re going to get into a super short video on how to set up your Shopify store. This video does show you the whole process in a step-by-step format, and you get to watch Goetz set up a new store as well.
There are several other small videos throughout this module so you can watch them as you are ready instead of getting crammed with all kinds of information at once. These including purchasing your domain, linking your domain, rules for shipping, creating meta descriptions and a whole lot more.
Module 2: Setting Up Your Store to Convert
In this module, Goetz focuses on your conversion rate and how you’re going to improve it. You need to get conversions in order to get the business you need and he talks about how it’s actually 2%-3% for most e-commerce businesses. The videos even go over what kind of numbers you need in order to break even and what kind of numbers you want.
From there, he’s going to show you a range of different apps and programs that you really need in order to get your site and store better. That means making sure you have a site that loads quickly and that provides all of your users with the great quality that they actually need as well.
His standard is giving your users as much information as possible right from the start to make sure they don’t actually have to contact your support team or if they do it’s for a very specific reason. Some of the apps he recommends are trackers, upsell systems, FAQ, image minimizer, reviews, emails and more. That way you can make sure your customer isn’t going to get lost in the shuffle.
He also goes through setting up your theme in a series of 7 separate videos in this module. That way you can check them out when you’re ready and you’re not getting all the content in one big block (which can be more difficult to take in).
Module 3: Products
When you get into module three it’s actually a little shorter than some of the others but it’s going to give you some of the most important information, products. This module focuses on several different aspects from what you should be looking for when picking out your products to how to add them into your store and even how to fulfill orders.
When it comes to finding out how to find the right products you want to look at things that are trending and things that people are responding to when it comes to Facebook ads and more. He even walks you through how to tell if the ads you’re looking at are viable and worth looking at even more (like looking for likes and recent comments).
Another method he uses is a tool that his company has built. If you buy the system you’re also going to get access to the tool and you’ll be able to take a look at different products that you can sort in different ways and even see which give you the best margins. Products are constantly being updated and show you where to buy, what competitors are doing on their site and their ads and how popular the items are.
From there, he’s going to show you how to go from the tool to actually posting the product onto your Shopify store, which is a super easy process and just involves a few clicks, a little bit of copy and paste and you’re actually done.
Module 4: Advertising
This is the biggest module that you’re going to get because advertising is the most important step in the process of building your business. This is where you’re going to actually make your money because if no one knows you’re out there no one is going to buy from you.
The campaign process is one of the most important parts and that’s why it’s one of the longest parts of the entire system. Including the Facebook Ads video which is over half an hour. But you definitely need that information if you’re going to market your products, right?
You can get more people focused on you and your specific business if you know where to look for them and how to get them actually interested. Usually, that takes a lot of trial and error, but Goetz has actually laid out the entire process right in the module.
Supplemental Documents & Bonuses
On top of the regular modules, you’re also going to have some extra info that is anything from Microsoft Word files to PDF’s to websites that you can copy directly into your own setup. They’re anything from emails for abandoned carts to some of the top hacks to more information on building up your buyer base and the FAQ’s you definitely need.
The bonus materials though, are the best part. These are going to give you access to the advanced course, the best themes and even some of the virtual events and more that will get you access to Goetz and his team even more. So these are going to give you a good array of information.
Verdict – 3/5
Okay, if you’ve been reading along this far you might think that’s a little harsh, but what we haven’t talked about yet is the quality of the content. While there’s a lot of information being shared, there are quite a few videos that are rough overviews and don’t give you much actionable information. The videos also take the form of PowerPoint presentations for the most part and there are extra sounds, calls, messages and more happening throughout, while Goetz is talking.
All of these things are definitely going to take away from the quality of the video and make it seem like maybe it shouldn’t be priced quite as high as it is. Not to mention the fact that you’re only focused on selling and advertising with Facebook. You’re totally missing all the other platforms. If you’re still sold then great. Go for it because this guy seems to know what he’s talking about and his message is pretty easy to understand, but if you’re looking for another option take a look below.
Franklin Hatchett – eCom Elites
With this program, you’re getting a whole lot of videos and a whole lot of modules. In fact, there are 12 different modules, plus the introduction section. Within each module are plenty of videos of all different lengths that each go over specific functions and capabilities that you need to have or your store needs to have.
Module 1: Sourcing Products and Research
With this system, you’re going to get thrown right into getting things done and creating a high functioning business that’s going to make you money. That starts with having the right products to sell and that’s exactly where this system is going to start you out, research, sourcing, different websites, mapping, and planning. Plus you get some bonus documents to help along the way.
Module 2: Setting Up Your Shopify Store
Next up, it’s time to set up your store. This module has information about not only the step-by-step instructions to create the store but also how to customize the process for your customers, the plug-ins you want and even things like measuring metrics, setting up automatic email systems and designing your overall sales funnel.
Module 3: Facebook Part 1
The first part of the Facebook module is about what this system is going to do for you, creating your account, split testing, scaling and other things like that. You’re going to have all of the basics and then some before you jump into module 2 (they’re mostly split up to keep you from getting too overwhelmed).
Module 4: Facebook Part 2
In module 2 of the Facebook section, you’re going to learn about how Facebook conversion works, how to optimize, manual bidding, power editor and some of the more advanced features that you’re not going to want to miss out on.
Module 5: Instagram Traffic
Next up you’re going to learn how to use Instagram to help you generate traffic. This module focuses on scheduling your posts, the retargeting blueprint, finding the top influencers and definitely how to get those influencers actually working for you.
Module 6: Organic Google Traffic
Google is going to be your friend and in this module, you’ll learn how to use it to generate totally organic traffic to your website using keyword research, white hat backlinks, the right ranking structure and more. You’re also going to get more about some of the things you definitely shouldn’t be doing.
Module 7: Email Marketing
Here you’ll focus on building a mailing list, getting the leads you need, email automation and using those leads to create new business. You want to make sure you have people continuing to visit your site and that may mean sending them a few emails before they come back or before they make a purchase.
Module 8: Business and Sales
Next, you’re going to look at ways to upscale and ways to increase your sales. This is a short module but the information is still going to be super important and help you understand what having a business means and how to make the most out of it.
Module 9: Top Secret Videos
Warranties, coupons, and reviews can actually be the key to getting people to take that chance and make a purchase from you and this module is all about how to use them and how to create them. It’s another short module but packed with useful info that’s easy to implement.
Module 10: Update Module Ongoing Videos
This module has plenty of updated information and the module itself continues to have new information added. When things change or when something new becomes extremely important to your potential for success this is where you’re going to find information.
Module 11: Video Request
Here you’ll find videos that have been requested with bonus information and additional features like how to use different Facebook accounts, information about Shopify and AdWords and even custom conversions, so you can even make requests and find out more here.
Module 12: Weekly Videos
Finally, this module gives you even more constant updates and information from live Q&A to motivation and even some special bonus features and information that you might want along the way.
If you’re looking for a system that’s actually comprehensive and provides you with everything you need to not only get started but keep being successful this is definitely the system we think has it all.
This course gives you the foundations of e-commerce however compared to other courses online like Ecom Elites, it lacks real value.