Despite how these reviews are honest, when you purchase materials through links on our site, we may earn an affiliate commission. This is not at your expense. Learn more


Kajabi vs Clickfunnels: Which is the best sales funnels software?

Kajabi is aimed at people selling solely digital products, such as online courses, membership programs and ebooks. Whereas Clickfunnels’ audience is broader; users can sell physical or digital products. Essentially, Kajabi is a more specific tool aimed at a relatively targeted audience.

If you really want to sell anything online, you need a strong and effective sales funnel strategy.

Building a sales funnel from scratch can be challenging. It consists of multiple pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on. 

You need a massive budget and lots of time to create and design these funnels. Unless you use Clickfunnels to make things easy.

In this Kajabi vs Clickfunnels, we are going to compare Clickfunnels and Kajabi, its features, pricing, pros and cons. At the end of the review, you’ll be able to decide which is a better funnel for you.

Overview: Kajabi vs Clickfunnels


Kajabi allows you to structure and post the content of your online program (such as videos, audio recordings, articles, and downloadable files.) It is often used by experts who specialize in internet marketing, blogging, and business creation, among other areas.


Kajabi was developed for Marketers, BY Marketers. It was developed in 2009 by Travis Rosser and Kenny Rueter. Essentially, its primary purpose is to simplify the deployment of marketing campaigns, sales funnels, and product funnels.


To watch full episodes go to —

Posted by ClickFunnels on Wednesday, July 19, 2017

Developed by Russel Brunson, the funnel master, Clickfunnels is a tool that simplifies selling of products and services. It provides users with funnel options that are pre-built for a specific business, product, or service.

Clickfunnels allows you to create and design professional and high-converting landing pages. Next, it allows you to build just any kind of funnel with just one click. Also, it has plenty of built-in features that can help boost your conversions. Lastly, you can do sort of things like selling products and generating leads.  

Kajabi, on the other hand, is an all-in-one platform that makes it easy for you to create sales funnels. You can create online courses, launch marketing campaigns, build landing pages, and design the perfect website. It provides a range of features so people can choose to sell their knowledge in a range of forms. For example, you can create an ebook or go whole-hog and develop a membership program.

Features – Clickfunnels vs Kajabi

Kajabi Overview

Kajabi provides components and features that you can use to create websites, products and effective marketing strategies. These are the tools that are necessary to build a successful online business.

From landing pages to sales pages and webinar pages, Kajabi has a range of templates to fit your needs. 

Knowledge Commerce Platform

Use Kajabi to bring all of your products together into one beautiful website. Create a product marketplace where your customers can buy additional products with just one click.

Site Themes

Make your site look just the way you want it to. Pick a theme for your site from our library of gorgeous fully-customizable themes.

One Login

Give your customers one place to login and access the library of all the products they have purchased from you.

Your Brand, Front and Center

This is your site, so make it look and feel the way you want it to. Add your logo, images and colours to brand your home on the web.

Custom URL

Each Kajabi site gets a domain ( automatically so you can get started quickly. To really add your own branding, easily use a custom domain ( or subdomain ( if you wish.

Static Pages

Create as many pages as you want for your website to include information that rarely changes, such as an ‘About Us’ page, ‘Contact Us’ page, Privacy Policy or legal disclaimers.

Built-in Blog

Use the integrated blog to give value to your audience, bring in subscribers, and convert cold prospects into rabid fans. The look of the blog is completely determined by the Site Theme you choose. That way, it will perfectly match the look of your website and store.

Site Navigation

You decide what links go in the header and footer of your site. Link to other pages within your site, your blog, or connect to externally hosted pages.

Customize All Text

Every word that your prospects and customers see is customizable. Use the language, terminology and writing style that you want on any of your pages and automated emails that send out to your customers.


Your Reports dashboard allows you to see Sales by day, week, month, and offer. Also, access to affiliate Sales reports.

Product Themes

You’re not just selling your content, but the entire learning experience and aesthetic your content are packaged in. Choose the right fully-customizable theme for each of your products and they’ll exude value to your customers.

Fully Mobile-Responsive

We live in a mobile world and your products should be easy to consume and look great on any device. All of our product themes are fully mobile responsive and are beautiful on computers, tablets, and phones.

Video Hosting

Upload your video content right to Kajabi and you’ll have the encoding and delivery of your videos powered by Wistia. Your customers gets flawless and speedy viewing on any device, anywhere, anytime, and you don’t need anything else besides Kajabi.


Easily add file downloads to your products. Upload documents, presentations, images, and audio files to really make your content valuable to all types of customers.

Community Building

With interactive in-course discussions, your customers can actively engage with you and other customers. Your customers receive an email notification for comments and replies. This builds discussion and creates more interaction and engagement.

Drip Content

Increase retention and prevent overwhelm by setting your content to drip out to users on a schedule based on when they bought the product. They’ll automatically receive an email when new content is released to them.

Multiple Upload Methods

There are lots of ways to get your videos, images, and downloads into Kajabi. Simply drag-and-drop files from your computer. Or provide a URL to your content or even pick files from your Dropbox or Google Drive account to have them copied to Kajabi lightning-fast.

Member List and Dashboard

See a list of all the people who have purchased anything from you and easily filter by product to see who has purchased what.

Viewing an individual member lets you easily see which products they’ve purchased, their payment history, how many times they logged in, and more. You can also type notes here to record specific interactions with the member.


Keep your customers informed about the product by posting announcements. These announcements will also be emailed to your customers to draw them back into the product.

Multi-Step Checkout

Testing shows that the more form fields are required to be filled out, the less likely users will continue with a purchase. Eliminate friction in the checkout process and up your conversions with our proven multi-step checkout pages.


Lifecycle makes it so you can better understand and track your people’s journey, allowing you to see at a glance how they are introduced into your ecosystem, what stage of the journey they’re in, and how they engage with your content and interact with your marketing.


Segment your users based on behaviour with tagging, also bulk tag groups of members for an action or a marketing initiative.

Landing Page Templates

Pick between any of our proven landing page templates to find the one that suits your needs and customize it to your liking. Easily create any type of landing page, including signup pages, thank you pages, webinar pages, download pages, and much more.

Landing page builder

Create a beautiful landing page in minutes. Just choose a template, add your own copy, and start sending people to your new page.

Custom Forms

Create forms with custom fields to collect visitor data so you can understand your audience better and start speaking directly to their needs. Forms can be used on landing pages, on your website, or even inside your products.

Capture Leads

Leads that you collect are stored right inside Kajabi so nurturing them into paying customers becomes so much easier.

Email broadcast

Easily send email broadcasts to your prospects and customers to build relationships and engage your audience. There’s no need to integrate with a 3rd party email provider. It’s built-in.

Email analytics

Track how your broadcasts are performing by easily seeing which emails are getting opened by your audience.

Clickfunnels Overview

There are plenty of ways you can do with Clickfunnels. Here are the features of Clickfunnels and how your business can benefit from it. Most of where Clickfunnels come very useful for marketers is its awesome funnel strategies.

Squeeze Page Funnels

Basic email or messenger leads (where your goal is to capture their email address and build a list).

Application Funnels

Longer form application leads (where you are getting a name, phone number, and more detailed information about the lead).

Tripwire Funnels

A two-step “tripwire” or “unboxing” funnel.

This is generally for lower-priced products (oftentimes a loss leader where you lose some money upfront) but where the goal is to get a customer, and then use 1-click upsells in the funnel to generate a profit.

Video Sales Letter Funnels

A sales letter or a video sales letter funnel.

This type of funnel is generally for products that require a little more selling. Either because the product needs more explanation, or you need a presentation to sell people on the perceived value of what you’re selling. This funnel often uses 1-click upsells to generate additional profit per customer.

A Launch Funnel

This is used when you are looking to launch a new product or service, and you want to build up excitement for the launch. Made famous by Jeff Walker called “The Product Launch” funnel, this funnel works really well for selling more expensive products because you have more time to sell people on the perceived value of what you are selling.

Webinar Funnels

A live webinar using a 3rd party software like gotowebinar or zoom.

You can use Clickfunnels to customize the registration process and increase conversion and sales.

Autowebinar Funnels

An automated, on-demand, evergreen webinar that is completely run on ClickFunnels.

For this funnel, you make a presentation you already created, and use our funnels to run the whole event.

Pricing Comparison – Clickfunnels vs Kajabi

Kajabi Pricing

Kajabi offers three pricing plans.

kajabi price

Users can choose to be billed monthly or annually. Users save 20% with annual billing.

Basic: $149 monthly includes 3 products, 1 admin user, 1,000 active members, 1 site, and 3 pipelines, unlimited marketing emails and landing pages.

Growth: $199 monthly includes 15 products, 75,000 marketing emails per month, 10 admin users, 10,000 active members, 1 site, and 15 pipelines, unlimited marketing emails and landing pages.

Pro: $399 monthly includes 100 products, 2,000,000 marketing emails per month, 25 admin users, 10,000 active members, 3 sites,100 pipelines, and unlimited landing pages.

Clickfunnels Pricing

clickfunnels pricing

Standard Clickfunnels start at $97 per month. This gives you slots to create up to 20 funnels and 100 landing pages and up to 20,000 visitors per month for this platform.

If you upgrade to Etison Clickfunnels Suite for $297 per month, this plan allows you to create a number of funnels or landing pages and brings unlimited traffic. You also get Actionetics which is an email autoresponder. 

Clickfunnels vs Kajabi: Pros and Cons

Kajabi has a quick set up and multiple themes to build landing pages. You can easily upgrade the content of the courses and it has a user-friendly course management system. However, I think most people would agree to this, it is quite expensive. 

Cost is an important factor why people would buy a course or program and that’s the only drawback with Kajabi. The basic package can be expensive for most people.

Clickfunnels is super easy to use. It has flexible features and robust integrations that focus on conversions. Plus, there’s a great team and community behind the product. Whatever concerns and queries you have, you will always find prompt support and answers.

Another thing, it’s very easy to A/B test different funnels and pages with Clickfunnels. You can keep testing various types of funnels and see which works best. It can be customized quickly for any type of project or niche.

Clickfunnels vs Kajabi: Verdict

Clickfunnels is suitable for everyone, even beginners. With its packed features and components, it is totally worthy of your money and time. Kajabi has a range of features and drip content but it’s quite expensive too. It has limitations such us available domains you can use.

Kajabi is reasonably priced. But with the features and components that it offers, the starting price is costly and may not work. You might want to consider this especially if you are on a strapped budget. The funnels also are quite basic in comparison to Clickfunnels.

Whether your goal is to generate leads, sales or run an event like a webinar, Clickfunnels can definitely help you. It has everything that you need to have an effective funnel strategy. 

In this Clickfunnels vs Kajabi review, I am definitely with Clickfunnels. I would recommend it to everyone, especially beginners and those who need funnels that work effectively. 

Have you tried using any of these tools? What are your thoughts and experience about Clickfunnels and Kajabi? Share them in the comments.