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Leadpages vs ClickFunnels: Which is best for conversions?

While Leadpages and Clickfunnels share some common features, they are also very different applications. ClickFunnels is all-in-one sales funnel software that lets you manage everything from lead capture to sales in one platform, whereas Leadpages is a specialized landing page application. 

In this Leadpages vs Clickfunnels review, we look at its features, price, available support and integrations to see which is better between the two landing page builders. 

At the end of this review, you will understand how they work, what they do best, and which one is right for you. Try to compare and choose the one that best suits your goals and needs. 

Overview – Clickfunnels vs Leadpages

Clickfunnels Overview

clickfunnels intro

Clickfunnels is a marketing software that enables you to design conversion-optimized pages to use in your sales funnels. It was developed by Russel Brunson, an Internet marketer, best selling author, and founder of DotCom Secrets.

With Clickfunnels, you can create both sales funnels and landing pages, and that’s just the start. You can also run an email marketing service, track and manage affiliates, and even operate a membership site with Clickfunnels.

You don’t need to be a web designer or developer to create professional-quality webpages. And, with its share funnels feature, you don’t even need to be an experienced marketer to create a successful sales funnel.

If you want to give ClickFunnels a test drive, they have a Free 14-Day Day Trial.


Leadpages Overview

leadpages sites

Leadpages is another landing page builder for marketers. Through Leadpages, you can create optimized sales pages where you collect and then manage contacts for your marketing efforts. Moreover, you can create content that is optimized for conversion.

leadpages full templates

Leadpages is actually more than just a landing page solution. With Leadpages’ Leadboxes, you can create pop-up opt-in forms that can be placed on any page of your website. You can also gain leads via emails with Leadlinks. Finally, LeadDigits allows you to get subscribers/contacts via text message. 

Features Comparison – Leadpages vs Clickfunnels

Leadpages is a landing page builder that can boost your conversion rate to a great extent. ClickFunnels is another website building platform. It enables you to design and create sales pages, landing pages and manage your whole sales funnel.

ClickFunnels includes most features you will need to create your sales funnel under the hood, such as shopping cart and email autoresponder software. This means you can create a funnel for just about every purpose without using a variety of applications. Also, managing every aspect of your sales and marketing funnel is simple since everything is accessible from one application.

wire funnel

Creating landing pages with ClickFunnels a lot easier, although design options are fairly limited compared with Leadpages. You can add a shopping cart buttons, text boxes, video and other page elements with a single click of your mouse.

For ClickFunnels, it has regular option which gives you a starting point with both squeeze page and thank you page; sales funnel which includes a main sales page, product launch funnel step, order form page, one click upsell (OTO),  one click downsell, and order confirmation; webinar funnel that includes registration, thank you and broadcast room pages; membership site with signup links page and main content page; and clickpop popup forms.

leadpages templates

Leadpages is specialized landing page software, so adding features such as email is a multi-step process that requires integration with other software. Although it has a variety of templates and customization tools ideal for split testing a variety of landing pages as part of PPC campaign, still it’s a little harder to use.

Pricing Comparison – Leadpages vs Clickfunnels

Leadpages offers both SMB and enterprise pricing plans for businesses of all scales and industries. ClickFunnels offers two enterprising pricing packages and a free two-week trial. 

clickfunnels plan

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ClickFunnels starts at $97 per month, which lets you create up to 20 funnels and 100 pages for a maximum of 20,000 visitors per month. You can add unlimited amount of contacts and add ClickFunnels pages to up to 3 custom domains.

Features like A/B split testing, email integrations and template funnels for membership websites and webinars are included in the $97 per month plan. You can use the ClickFunnels payment processor to accept credit card payments from your funnel at a 2.9% fee.

To access the full version of ClickFunnels,  you will need to buy the Etison Suite at $297 a month. You get access to ClickFunnels, Actionetics, and Backpack. The Etison Suite allows you to create unlimited pages and funnels, process unlimited visitors and access additional features.

Leadpages starts at $25 per month for the Standard plan with annual billing. This includes an unlimited number of landing pages, Leadboxes pop-up forms, publishing to WordPress and help via email.

leadpages price

To access features like A/B testing, text message lead capture and more, you’ll need to sign up for Pro or Advanced plans, which are priced at $49 and $199 per month with annual billing.

Leadpages doesn’t offer a free trial but it offers a 30-day money-back guarantee. If you are not satisfied with their software, you can cancel within the first 30 days and receive a full refund.

When comparing standard plans, ClickFunnels is the most expensive at $97 per month(but with that said, it’s worth the price). 

Integrations Comparison – Leadpages vs Clickfunnels

There are fewer integrations options available for Leadpages. ClickFunnels works with Mailchimp and many other email marketing services (which is valuable if you’re into email marketing).

Leadpages Integrations

Leadpages integrates with a variety of business systems and applications. It includes WordPress, Weebly, Squarespace, Drupal, Joomla, GoTo Webinar, Facebook, Twitter, LinkedIn, GooglePlus, Stripe, and Paypal.

leadpages integrations

It is also integrated to mail applications including AWeber, Constant Contact, ConvertKit, Drip, GetResponse, InfusionSoft CRM, MailChimp and Ontraport.

Here’s how to integrate your Leadpages into AWeber.

If you need to do payment, messaging or interacting with your customers the easy way, Leadpages got your back. It has webinar integrations including GotoWebinar, WebinarJam, ActiveCampaign CRM, Emma and iContact. For seamless payment, you can use Paypal or Stripe. Moreover, it enables you to have a better scheduling system through Calendly, Timetrade or Acuitly. There are still many apps you can integrate with Leadpages such as Zapier for Marketo and Facebook ads. You can check out their site if you want to learn more.

Clickfunnels Integrations

ClickFunnels integrates with the following business systems and applications including MailChimp, AWeber, GetResponse, ActiveCampaign, GoTo Webinar, WebinarJam, Ever Webinar, Maropost, Constant Contact, Twilio, Sendlane, and Shipstation.

If you are into email marketing, you can integrate with apps like Aweber, Constant Contact, ConvertKit, Infusionsoft, Hubspot, CRM and Mailchimp. 

For webinar lovers, Clickfunnels allows you to integrate with Zoom, Everwebinar, ActiveCampaign CRM to connect with your audience. There are also messaging integrations including Facebook, PushCrew, SlyBroadcast.

Here’s how to integrate your ClickFunnels account with Facebook


There are also other integrations which are useful for delivery, payment gateways and other functions. For seamless payment, you can connect it to apps like Clickbank, Stripe, JVZoo, Paypal, Infusionsoft CRM, Easy Pay Direct and more.

Final Verdict – Leadpages vs ClickFunnels

In this Leadpages vs Clickfunnels review, we believe Clickfunnels is better than Leadpages. Cost-wise, it’s quite expensive in comparison to Leadpages and perhaps with other landing pages out there. But if you are going to check and compare their features and total functionality of each software, Clickfunnels is more efficient and also reliable.

Clickfunnels is perfect for solo entrepreneurs or online marketers who are looking for an all-in-one platform. You can make product launch funnels, webinar funnels, lead generation funnels and more. Also, it has more practical applications than Leadpages since it uses an array of sales funnels approach for business of different sizes. It’s not only limited to marketing and advertising which is mainly the sole purpose of Leadpages.

Both have almost same useful integrations but we think Clickfunnels is much easier and convenient to use. Plus, in terms of support available, Clickfunnels has way bigger and more active community than Leadpages. This allows you to interact with other marketers, or if you need help, these are places where you can freely ask questions and get quick help.

We are giving Clickfunnels a 10/10 and we’d definitely recommend this to anybody over Leadpages. For business starters and marketers who wants to learn more about affiliate marketing and master the funnel approach, this is the best platform to get started.

If you’re not convinced yet, it has 14-day free trial which you can take advantage of and see if it is beneficial to your business. Leadpages doesn’t have.

What is your favorite landing page tool? Is it ClickFunnels or Leadpages? Tell us your thoughts in the comments!
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