Unbounce vs Clickfunnels Review and Comparison [Updated 2023]

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Name: Unbounce vs Clickfunnels

Description: The key difference between Clickfunnels vs Unbounce is that Clickfunnels does more than just creating landing pages and funnels. If you are looking for another alternative or a software that matches the capability of Clickfunnels in terms of building landing pages, Unbounce is also worth checking out. But is Unbounce better than Clickfunnels?

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Provider Logo: unbounce vs clickfunnels

  • Features
  • Price
  • Training
  • Support
  • Ongoing Updates


Clickfunnels aren’t like any other softwares out there that says they’re the best nor they claim they are one. But it is proves you something. Both provides free trial period for the users so you can find out how each of them works and whether it works for your business.

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Unbounce vs Clickfunnels: Which is a better landing page builder?

The key difference between Clickfunnels vs Unbounce is that Clickfunnels does more than just creating landing pages and funnels. If you are looking for another alternative or a software that matches the capability of Clickfunnels in terms of building landing pages, Unbounce is also worth checking out. But is Unbounce better than Clickfunnels?

Unbounce offers a robust landing page builder ideal for startups and small businesses. With Unbounce, you can quickly create and design responsive and user-friendly landing pages, code-free. If you’re a startup, this means you can easily test concepts, pricing models, or even branding. Moreover, Unbounce integrates with some of the most popular marketing tools out there which helps maximize the efficiency of your business.

If you are someone who want to create landing pages without the hassle of understanding a string of complex codes or you want to waste your time building multiple pages that converts, Clickfunnels is a great choice.

If you are looking for a landing page software to use, you might be interested in checking out Unbounce vs Clickfunnels and comparing them. Each of these landing page builders offer amazing features and benefits. We’ll review what Unbounce and Clickfunnels are and help you decide which one is right for your business.

Overview: Clickfunnels vs Unbounce


unbounce landing page

Unbounce is a a robust and easy to use platform that focuses on just creating landing pages and a few popups or sticky bars. It has a simple drag and drop builder where you can create, design and publish landing pages. You don’t have to create full website to promote your products or services, landing pages allows you to create single page that focus on sales and conversions.

You don’t need to hire a designer or developer to create converting landing pages or use popups and sticky bars. If you want to create or upgrade your landing pages, you can start the 14-day free trial to get started.

Check out this video to learn on how Unbounce can help businesses create and launch their own landing pages.

Unbounce has a wide range of product tools including landing pages, popups and sticky bars, templates, integrations and more. With Unbounce, you can integrate it with several apps like Google Analytics, Hubspot, InfusionSoft, MailChimp, WordPress and Zapier. It improves you ability to create PPC campaigns and generate more sales and leads.

unbounce campaigns

Unbounce lets you design pages that look and functions totally the way you want them to. It has over 100 plus fully customizable templates and an easy drag and drop builder. You can create the exact page that you want and bring your ideas into life without hiring a developer.

Get more conversions

Recently, Unbounce introduced its Partner Program to open up a whole new revenue stream to enhance your business credibility and boost your branding. You can earn 20% of the recurring revenue for every new customer you can refer to Unbounce.

unbounce partner program

If you are looking for an alternative to creating landing pages, you can try using Clickfunnels.


ClickFunnels online sales and marketing software is a simple-to-use, all-in-one marketing solution for entrepreneurs and businesses who are looking for growth and conversions. Developed by Russel Brunson and his team, ClickFunnels is still one of the world’s fastest-growing companies and is a magnet to thousands of affiliates and businesses anywhere in the world.

clickfunnels team

Clickfunnels is a powerful funnel builder that can help you create highly converting landing pages and sales funnels to boost your conversions and grow your business. With its ability to create complete sales funnels and landing pages, Clickfunnels still one of the most trusted software by many funnel builders and landing page builders. You can even integrate it with tons of third-party apps.

It provides a range of pre-made sales funnels, landing page templates, and an intuitive drag and drop editor that lets you design landing pages quickly. Plus, you can manage your affiliate system or build an email list inside the platform.

With Clickfunnels, you can easily create and design stunning and professional landing pages inside the sales funnel in minutes. If you want to customize your page or site, Clickfunnels has a wide range of templates that suits your niche. You can also customize it based on your business requirement including webinars, sales, subscriber lists, email listings, and a lot more.

Consider Reading: What is Clickfunnels and how does it work

Features: Unbounce vs Clickfunnels


Clickfunnels is so easy to use. I’ve tried other page builders like Divi Builder by Elegant Themes but it’s different with Clickfunnels. You can build your own membership site quickly and use your membership sections in so many ways.

Creating stunning and compelling landing pages
clickfunnels pages
Choose your funnel goals
clickfunnels home

You can choose which funnel campaign do you need for your business or create a custom funnel. Whether you want to build an email list, sell a product or host a webinar, Clickfunnels provides you bunch of options.

Mobile responsive
clickfunnels editor

Clickfunnels has an inbuild web editor for creating web pages and mobile responsive pages. Your page will look amazing and responsive in any device.

Track campaign performance via dashboard
clickfunnels performance

If you have your own course, you can also sell them. Or if you have training programs, Clickfunnels can help you sell them.

When it comes to building pages, you can easily see the changes as you are creating and editing your page. It has an easy to use drag and drop functionality for everyone. Plus, there are plenty of pre-built free templates that you can choose from and customize right away. Another great thing about Clickfunnels is that it lets you add multiple elements to web pages.


They also provide a comprehensive A/B split testing tool which enables users to split test different landing pages and choose which one is better. This gives you the ability to compare which converts better and make effective conversion strategies in the future. If you are into email integration, Clickfunnels is also a full marketing automation tool.

If you are running an Amazon FBA business, subscribing to Clickfunnels would be a great option. This works perfectly if you run paid traffic to your products on your ecommerce site. It also works if you are selling any sort of product both digital and physical (software, membership site, etc). It has advanced selling features that you can utilize for your ecommerce site.

How to Create Page Template on Clickfunnels

Check out this video to learn how to create a new page template in ClickFunnels. By creating a page template, you will be able to re-use the entire page in a new funnel.

How to create a Clickfunnels lead capture landing page?

Here are the steps on how you can create an amazing Clickfunnels landing page for capturing emails and building your subscriber list.

1. Create an account on Clickfunnels.com. It’s the most simple tool for generating your first sales funnels.

2. Click on Add new.
a. Select Collect emails which is the simplest opt in funnel.
b. Come up with a name for your funnel.
c. Create a Tag and press BUILD FUNNEL.

3. Choose a template for the opt-in and one for the Thank you page.

4. Optin edition:
a. Add your own LOGO.
b. Change the appearance of the bar with: add color, fonts, buttons, etc.
c. Introduce a Header: which should be strictly benefit oriented. And a sub-header.

5. Set the button to get the free report that you’re offering. This will be the call to action.

6. Link to your privacy policy. You have to tell people that your page respects their privacy (and it’s mandatory for ads).

7. Set up your email autoresponder. Go to email and here you will put the HTML form.

Finally, you have your first lead capture page on Clickfunnels! It’s time to start building your email list.

Clickfunnels DotCom Secrets

clickfunnels dotcom secrets PDF

One example of Clickfunnels ecommerce site is its Dot Com Secrets site. Russel Brunson used this funnel himself. DotCom Secrets is a book that he sells along with his other special courses. This funnel has a video explaining the benefits of purchasing the book, with user reviews and more.

With Clickfunnels, you can easily build a simple yet conversion-ready landing pages. You can add videos, headlines and optin forms inside the page. You can even integrate it with over hundreds of apps out there. Lastly, users can easily navigate the page and you can highlight your products or services on the page so the customers or website visitors know what they need to purchase on the page.


For agencies or Saas companies, Unbounce makes it easy to stay organized. It has amazing features that can help user create successful landing pages, popups and more in between accounts. You don’t need much technical skills to get started because Unbounce provides you useful features to get started.

Drag and drop editor
unbounce home

Similar to Clickfunnels, Unbounce also has an easy drag-and-drop editor that allows you to create and design a stunning landing pages for desktop and mobile, code-free. You can customize the font, colors, add properties and other elements on the page.

Build, edit and customize your landing pages quickly and code-free. It’s friendly and easy to use. Before getting started, Unbounce takes you through the platform and explains the features and options inside and how to use them.

An array of high converting and responsive templates

unbounce page

With over 100 quick-to-use templates, you can find a template to help you get started on any campaign. You can find any layout that matches your conversion goals and publish it quickly straight to your WordPress site or custom domain. Use its built in templates and start creating your landing page.

Another good feature of Unbounce is that you can import and export templates. In case you purchase Unbounce templates, you can import a full working landing page fast.

With its customization features, you can add as much functionality to your page and create the pages exactly the way you want them. Add a tracking pixel, use a signature typeface, move grids and blocks anywhere the page. With Unbounce, you can always build anything you need with pixel-perfect precision.

Here are more feature of Unbounce:

Popups and sticky bars

Use tools like popups and sticky bars to boost the conversions on your landing page

Essential integrations

Integrate with tools like WordPress, Mailchimp and Google Analytics, and more. This allows you to maximize your efficiency.

You can send your Unbounce leads to over 1000 CRM or marketing tools out there. There’s a way through which you can connect your page to over 1000 other tools through Zapier. Here’s how it is done.


It also allows you to boost conversions, lower cost-per-acquisition, and create more effective campaigns. There are many ways on how to Unbounce to optimize your page and see results. If you want to match visitors search intent, you can use its Dynamic Text Replacement. This gives you better chance of increasing your conversions. More so, you can split test your page to see what works. You can create variations of your page, optimize it and see which one performs better. Unbounce offers its users a 30-day free trial for its essential and premium plans.

Customer support

Unbounce has an active and responsive customer support. Get 7 days/week support through phone, email or live chat on all plans. You can even get help either in the knowledge base and FAQ, or via blogs and social media. Overall, their support is quick and helpful.

You can even measure visitor stats in your landing pages to track your conversions or A/B test your pages to see and increase your results.

How to create an Unbounce landing page?

Here’s how to make and launch a landing page using Unbounce in 4 simple tips.

1. If you would like to build from a template, first step is to choose a template. Make sure you choose a template that matches your industry, campaign or conversion-goal, whether lead generation or click-through. You can also adjust the colors, style and fonts to match the look and feel of your brand. Browse Unbounce template gallery here.

If you’re starting from a blank page, remember to just add only page sections that are necessary. Find a design that is both sophisticated and flexible. Set up your lead capture form or call to action button.

2. Adjust your mobile landing page layout.

mobile unbounce

The great thing about Unbounce is it allows you to create mobile versions of your page.You can preview and tweak page elements as instructed. Hide the page elements that you don’t want to show on mobile.

3. Configure your landing page settings. Adjust your SEO settings, form’s “thank you” page, and set your conversion goal to track your success. Before you publish your page, make sure it has a clear call to action for better conversions.

Pricing: Clickfunnels vs Unbounce


Unbounce has 3 subscriptions plans ranging from $79 to $399 monthly. The key differences of 3 plans are the number of landing page allocations monthly and third-party integrations. There’s also a 20% discount given for users who opt for annual billing.

unbounce price

The essential and premium plans are limited to a landing page traffic count of 500,000 visitors monthly. However, the monthly traffic limit for the enterprise plan depends on the user’s specific visitor volume requirements.

Unbounce is best for agencies, ecommerce and Saas. You can get instant access to Unbounce and start creating your landing page when you sign up for the 14-day free trial.


Clickfunnels offers 2 different pricing packages: the standard or basic plan and the Etison Suite. Both plans come with a 14 day free trial.

clickfunnels pricing

The basic or standard plan costs $97 per month. With this plan, you’ll get 20 funnels, 100 pages and up to 20,000 monthly funnel visitors. Unless you are looking for more serious traffic, you can choose the Etison Suite.

The Etison Suite costs $297 monthly. And you get unlimited number of funnels, pages and visitors to your funnels. The best thing about this type of plan is that it comes with 2 extremely useful products: Actionetics and Backpack.

You can use the Actionetics as an email service provider. It allows you to collect information from users who submit forms and build an email list of your customers. This way, you can contact them anytime and send your offers.

On the other news, Backpack allows you to create your own affiliates for your funnel. You can use it to set payment schedule, commission, and manage all your affiliate partnerships.

Both plans plan include webinars, optin forms, membership areas, payment processing option, email service providers and A/B testing.

Product Quality Score: Unbounce vs Clickfunnels

Both Unbounce and Clickfunnels have powerful features and user-friendly interface which makes them a popular choice for creating landing pages. However, one downside of Unbounce is that it’s quite expensive and you don’t get as much results as Clickfunnels. Clickfunnels offers more than helping you create landing pages. You can even create sales page, email system, affiliate system and so much more. In terms of the total package, Clickfunnels wins.

Product Quality Unbounce Clickfunnels
Pricing 4 5
Ease of Use 5 5
Customer support 5 5
Value for money 4 5
Features 4 5
Total 4.4 5

In this Unbounce vs Clickfunnels, Clickfunnels is still a better landing page builder and overall software than Unbounce.

Why Clickfunnels is a better landing page builder than Unbounce

If you want to create landing pages, both Clickfunnels and Unbounce are great softwares and each has plenty of useful and amazing features that makes it unique.

Some of the best features of Unbounce is that it’s highly customizable and you can quickly create variety of pages to test them and see if it performs great. Also, it has excellent templates and third-party sources like Theme Forest for more templates. In terms of variety of templates, Unbounce is a great choice. However, you can’t split test existing landing pages created outside of Unbounce or add custom classes to buttons. You still have to rebuild them in HTML, which makes it difficult for you to track your conversion goals.

Final thoughts on Unbounce vs Clickfunnels

Unbounce has a user-friendly platform, customization features and A/B testing functionality. However, I agree that Clickfunnels offer more in terms of what you can create out of its platform. The reporting tool of Unbounce needs to be enhanced too.

It’s packed with pre-built templates that are easy to customize for your needs, so you can really take advantage of it to boost your brand. It integrates with Stripe, Paypal and other types of payment options. This makes it easy to integrate if you make the most of your business transactions online. You can use a custom code which you can add on your page so you can customize your landing page easily. It even provides checkout options like Paypal for your customers.

Unbounce’s most expensive pricing plan is at $399 monthly, which is quite expensive. Most businesses will do very well with just the Essential and premium plans though ($79 and $159 monthly respectively). Whereas, the most expensive Clickfunnels plan is offered at only $297 and you get so much more than just creating landing pages or funnels.

In terms of overall value, Clickfunnels is still the best landing page software that is available out there. It’s effective and worthy of your investment considering the benefits and results that you can get once you sign up for it.

Clickfunnels aren’t like any other softwares out there that says they’re the best nor they claim they are one. But it is proves you something. Both provides free trial period for the users so you can find out how each of them works and whether it works for your business.

Have you tried using both Clickfunnels and Unbounce? How was your experience? Do you agree Clickfunnels is a better than Unbounce? Feel free to share your thoughts in the comments below!

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